Effective Date: October 6, 2026
Last Updated: October 6, 2026
The Decorators Choice ("we," "our," or "us"), owned and operated by Thomas N. Balke, operates the website located at [YourWebsiteDomain.com] (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard personal information collected from homeowners, contractors, builders, and site visitors located throughout Southwest Michigan and online.
1. Information We Collect
We collect personal information directly when you voluntarily provide it to us through website forms, direct communications, or estimate inquiries:
- Contact Information: First and last name, email address, phone number, and physical property address or project location.
- Project Specifications: Cabinet dimensions, door/drawer counts, wood species, uploaded photos of kitchen or bath layouts, architectural drawings, and finish preferences.
- Gated Content Downloads: Information collected when downloading our homeowner guides, contractor playbooks, or budget comparison tools.
- Direct Communications: Notes, emails, phone calls, or text messages sent directly to our team regarding scheduling, quotes, or trade subcontracts.
- Automated Device & Usage Data: When you browse our Site, we automatically log browser type, operating system, IP address, referring URLs, pages viewed, and device identifiers via standard web logs and analytics tools.
2. How We Use Your Information
We use collected information solely to operate our craft finishing business and communicate with clients:
- Preparing, calculating, and delivering estimates and project proposals.
- Coordinating logistics, on-site containment schedules, and shop production intake.
- Delivering requested white papers, PDF guides, and educational materials.
- Sending transactional notifications regarding project milestones, pickup/delivery windows, or warranty documentation.
- Responding to trade inquiries from general contractors, remodelers, and interior designers.
- Analyzing website traffic and lead performance to improve user experience.
We do not sell, rent, lease, or monetize your personal information to third-party data brokers or marketing lists under any circumstances.
3. Disclosure of Information to Service Providers
We only share information with trusted third-party service providers who assist us in operating our website and running our business, including:
- Website & Form Infrastructure: WordPress hosting providers, secure form-handling plugins (e.g., Fluent Forms, Gravity Forms), and cloud backup systems.
- Communication & Email Delivery: Email service providers and CRM tools used to deliver proposals and requested downloadable guides.
- Design & Trade Partners: With your consent, we may connect you with design resources such as Jaz Color & Design Studio for color and finish consultations.
- Legal Compliance: We may disclose information if required by Michigan or federal law, court order, or subpoena, or to protect the safety, rights, and property of The Decorators Choice.
4. Cookies, Analytics, and Tracking Technologies
Our website uses cookies and web tracking technologies to ensure functionality, evaluate traffic, and remember preferences. You can adjust your browser settings to refuse cookies or alert you when cookies are placed; however, disabling cookies may impact certain interactive form features.
5. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal details and project photos against unauthorized access, alteration, or disclosure. While we take standard commercial precautions (including SSL encryption), no internet transmission or electronic storage method can guarantee absolute security.
6. Your Rights and Communication Choices
You may opt out of receiving non-transactional marketing emails or follow-up sequences at any time by clicking the "Unsubscribe" link in any automated email or by contacting us directly. You may also request to view, correct, or delete any personal contact details or project photos submitted through our Site by emailing decoratorschoicesh@gmail.com.
7. Third-Party Websites and External Links
Our Site may contain links to external sites, trade suppliers, paint brand palettes (e.g., Sherwin-Williams, Benjamin Moore), or social platforms. We have no control over the privacy practices or content of third-party platforms and encourage you to review their respective policies upon visiting.
8. Updates to This Policy
We reserve the right to modify this Privacy Policy at our discretion. Changes take effect immediately upon posting to this page, with the updated "Effective Date" reflected at the top.
9. Privacy Contact Information
For questions or requests regarding this Privacy Policy, contact:
- Business Entity: The Decorators Choice
- Owner/Operator: Thomas N. Balke
- Shop & Facility: 336 Broadway St., Suite 243, South Haven, MI 49090
- Phone / Text: (269) 270-5785
- Email: decoratorschoicesh@gmail.com